Reasons that people rely on metrics

Big companies typically have data rooms and multiple infrastructure and development teams managing all layers of their underlying IT architecture. A search champion's mindset is not to think, "We did that one thing and so - yeah, cool - we did SEO." A one-dimensional approach seeking to game the search engines or …

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Short Story: The truth about blogs

Now, in modern SEO, we have to do really really good content to earn those quality links. We've known for a while that Google isn't the way people find content anymore. Audiences live on social, and it's the primary source of new information. Still, the new era of search has …

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Small but important things to observe about local search

When carried out properly, guerrilla marketing becomes a powerful marketing weapon. Spend more time on it than you would a typical piece of content. A landfill of click-bait headlines that don't offer any kind of practical advice - sure, they look good from the outside, but as soon as you've clicked …

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