Search engine rankings are determined by search engine algorithms. One of the most important things you should focus on is building your email list. It's not just the most efficient way to keep in touch with your followers, it's also platform independent so you're not exposed to algorithm changes. This …

Google stated that there are three top factors that go into their search ranking algorithm: RankBrain, their artificial intelligence system, content and links. They also then clarified that the top two factors were content and links Web 4.0 contains the key characteristics of customer engagement, cloud operations, and web …

There is a similar function in Google Webmaster Tools. Make sure all your website images have alt tags to describe them to search engines. Verify with all of the stakeholders the desired outcome and goals from the migration, its scope, as well as resources and timings to be able to …

Write locally oriented content: It's one of the best things you can do to improve local rankings. You shouldn't wait passively for people to finally decide to link to you. I strongly believe that relevant links have a bigger impact on the algorithm. Have you seen this wonderful large rocking …

Advertising agencies offer an outside perspective not influenced by internal corporate politics and personal biases. If consumers visualize a picture in their imaginations, the effect may be greater than actually viewing a visual. If your site isn't mobile optimized, you're at a serious search disadvantage. I asked where I could …