Concentrate on actionable authority sites

They give Google a clear signal about how good your website is in terms of quality and relevance. Having half the page in one language and the other half in another language means the target user can only understand half the page, meaning they will be less likely to connect …

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Optimize for people

Google likes to see pages that are rich in information and filled with original content. By now, you should be convinced that you want to be on the top of the SERPs. It never hurts to be #1 in the natural search results Would an inexpensive rocking horses do the …

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