Google uses inbound links as one way to help determine how authoritative and relevant your content is. The best discoveries I've had have come from my own form of pattern recognition, seaming together connective tissues between different information sources. A listing in the free business directory UK can help to …

Examples of locally relevant authorities might include local news sites, neighborhood associations, or organizations exclusive to your area. The next level of the IMC pyramid adds database and direct response marketing programs, personal selling, trade promotions, consumer promotions, public relations efforts, and sponsorship programs. Search engines place a lot of …

If a first-time visitor on a mobile device sees your content not loading properly or has a poor experience, he/she may not come back. What Google wants to see is authoritative and relatable links talking about your site. Everything from psychographics, and what makes a buyer take the action …

Large firms with 100,000 employees experience needs that differ from mid-size firms and smaller companies employing 100 or fewer individuals. Maybe you hear of a hot new service offering pay-for-play content placement or easy reviews in the app store. It's one thing to optimize your site in its current …