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Voice search is used on simple searches, information and navigational, not yet transactional searches. Therefore it is competitive to rank for informational and navigational searches. However, paying unrelated or spam websites for links is a violation of any search engine's Terms of Service, and it can get a site banned …

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Great ideas about white hat SEO to share with your colleagues

Large firms with 100,000 employees experience needs that differ from mid-size firms and smaller companies employing 100 or fewer individuals. Maybe you hear of a hot new service offering pay-for-play content placement or easy reviews in the app store. It's one thing to optimize your site in its current …

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