Google also has an image search, which is another way for people to find your content. Before we get into specifics on what your link profile should look like, you should know how to view and analyze your profile itself. The feeling of being able to see correctly after your …

You should aim to have the target search keyword within one of the HTML headers in your content (e.g. This keyword isn't very specific and as such it will likely have a large amount of competition. Any outdoor area would be made more child friendly with outdoor fitness equipment …

Examples of locally relevant authorities might include local news sites, neighborhood associations, or organizations exclusive to your area. The next level of the IMC pyramid adds database and direct response marketing programs, personal selling, trade promotions, consumer promotions, public relations efforts, and sponsorship programs. Search engines place a lot of …

If a first-time visitor on a mobile device sees your content not loading properly or has a poor experience, he/she may not come back. What Google wants to see is authoritative and relatable links talking about your site. Everything from psychographics, and what makes a buyer take the action …

Now, in modern SEO, we have to do really really good content to earn those quality links. We've known for a while that Google isn't the way people find content anymore. Audiences live on social, and it's the primary source of new information. Still, the new era of search has …

Long-tail keyword phrases are among the building blocks of an SEO strategy. They are used to optimize copywriting, metadata and link-building strategies. Permission marketing materials should be relevant to consumers. The right threshold for you may differ. If you're looking for Ayres rocking horses , you've come to the right place …