It's an easy fix, yet an important one since it can lead to ranking penalties under Google's Panda algorithm if there are too many internal search results in Google's index. Oftentimes, a communications plan for an individual brand emphasizes a single objective. To help boost your business' profile on the …

Big companies typically have data rooms and multiple infrastructure and development teams managing all layers of their underlying IT architecture. A search champion's mindset is not to think, "We did that one thing and so - yeah, cool - we did SEO." A one-dimensional approach seeking to game the search engines or …

If you build too many links or build them too quickly, it will look suspicious, and you could face a penalty. Concrete pictures instill a higher level of recall than abstract images because they allow the image to be stored in the brain with both visual and verbal elements. Lets …

While your page might look stunning and be full of awesome videos and exciting things for your audience, it might not be coded in such a way as to be practical to grab the attention of search engine web crawlers. With the popularity of this service growing, local SEO will …

Doing the same thing over and over again will make your strategy stall (and might drive you crazy at the same time). Most people get SEO wrong, because they focus on what they think search engines want instead of focusing on the user. Onpage optimization (AKA on-page SEO) refers to …

Permission marketing materials should be relevant to consumers. These words include free shipping, click here, buy, purchase, shop, search here, visit here, etc. Be careful in monitoring your comments and delete those which you think are linked to spammy sites or to the blogs which are not of your niche …

The ways that people convert on mobile are a lot different than how they convert on a desktop. The customer journey has totally changed. Even though Google's algorithm has matured, many pages have not, and are still using repetition-based keyword rules. The key to long-term growth is testing and then …

Google stated that there are three top factors that go into their search ranking algorithm: RankBrain, their artificial intelligence system, content and links. They also then clarified that the top two factors were content and links Web 4.0 contains the key characteristics of customer engagement, cloud operations, and web …

It doesn't matter how many searches a keyword has in a month if it doesn't accurately reflect the content on your page! Ranking high on search engines relies on a variety of different factors, including the quality of the content you write. As you use content to deliver keywords and …

Write locally oriented content: It's one of the best things you can do to improve local rankings. You shouldn't wait passively for people to finally decide to link to you. I strongly believe that relevant links have a bigger impact on the algorithm. Have you seen this wonderful large rocking …

Advertising agencies offer an outside perspective not influenced by internal corporate politics and personal biases. If consumers visualize a picture in their imaginations, the effect may be greater than actually viewing a visual. If your site isn't mobile optimized, you're at a serious search disadvantage. I asked where I could …