While there are a ton of great SEO companies out there providing valuable work and helping companies to reach new heights in terms of their exposure and profits, the unfortunate fact of the matter is that there are probably more not so great SEO companies. Even though Google's algorithm has …

The ways that people convert on mobile are a lot different than how they convert on a desktop. The customer journey has totally changed. Even though Google's algorithm has matured, many pages have not, and are still using repetition-based keyword rules. The key to long-term growth is testing and then …

It is fluff and filler content that has often times been stuffed to the brim with as many keywords as possible in a hollow effort to rank on the first page for a topic. Global advertising agencies try to create visual Esperanto, the universal language that makes global advertising possible …

Large firms with 100,000 employees experience needs that differ from mid-size firms and smaller companies employing 100 or fewer individuals. Maybe you hear of a hot new service offering pay-for-play content placement or easy reviews in the app store. It's one thing to optimize your site in its current …

Now, in modern SEO, we have to do really really good content to earn those quality links. We've known for a while that Google isn't the way people find content anymore. Audiences live on social, and it's the primary source of new information. Still, the new era of search has …

Search engine rankings are determined by search engine algorithms. One of the most important things you should focus on is building your email list. It's not just the most efficient way to keep in touch with your followers, it's also platform independent so you're not exposed to algorithm changes. This …

Google stated that there are three top factors that go into their search ranking algorithm: RankBrain, their artificial intelligence system, content and links. They also then clarified that the top two factors were content and links Web 4.0 contains the key characteristics of customer engagement, cloud operations, and web …

It doesn't matter how many searches a keyword has in a month if it doesn't accurately reflect the content on your page! Ranking high on search engines relies on a variety of different factors, including the quality of the content you write. As you use content to deliver keywords and …

In-house advertising creates several advantages. SEO rewards your business for its efforts at a higher rate than pretty much all traditional forms of offline advertising - the same can be said for almost all types of internet marketing. Relevance is a hairy topic though, we could chat about it for days …

There is a similar function in Google Webmaster Tools. Make sure all your website images have alt tags to describe them to search engines. Verify with all of the stakeholders the desired outcome and goals from the migration, its scope, as well as resources and timings to be able to …

Every city has skyscrapers and buildings that require a solid foundation to sprout. A variety of sentence lengths helps your content to create some rhythm. Readers enjoy this. To optimize permission marketing, firms feature empowerment and reciprocity. I couldn't begin to think I could afford a wonderful where can i …

Long-tail keyword phrases are among the building blocks of an SEO strategy. They are used to optimize copywriting, metadata and link-building strategies. Permission marketing materials should be relevant to consumers. The right threshold for you may differ. If you're looking for Ayres rocking horses , you've come to the right place …

When carried out properly, guerrilla marketing becomes a powerful marketing weapon. Spend more time on it than you would a typical piece of content. A landfill of click-bait headlines that don't offer any kind of practical advice - sure, they look good from the outside, but as soon as you've clicked …

Write locally oriented content: It's one of the best things you can do to improve local rankings. You shouldn't wait passively for people to finally decide to link to you. I strongly believe that relevant links have a bigger impact on the algorithm. Have you seen this wonderful large rocking …

Customers are looking for answers to their questions - it's that simple. If not, then you need to create timeless content that will always give value to your readers. Instagram, a mobile photo and video social sharing network owned by Facebook, recently enjoyed an explosion in popularity leading to more than …

Advertising agencies offer an outside perspective not influenced by internal corporate politics and personal biases. If consumers visualize a picture in their imaginations, the effect may be greater than actually viewing a visual. If your site isn't mobile optimized, you're at a serious search disadvantage. I asked where I could …