Adjust your appearance in search by utilising page rank

The ways that people convert on mobile are a lot different than how they convert on a desktop. The customer journey has totally changed. Even though Google's algorithm has matured, many pages have not, and are still using repetition-based keyword rules. The key to long-term growth is testing and then …

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Great ideas about white hat SEO to share with your colleagues

Large firms with 100,000 employees experience needs that differ from mid-size firms and smaller companies employing 100 or fewer individuals. Maybe you hear of a hot new service offering pay-for-play content placement or easy reviews in the app store. It's one thing to optimize your site in its current …

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Short Story: The truth about blogs

Now, in modern SEO, we have to do really really good content to earn those quality links. We've known for a while that Google isn't the way people find content anymore. Audiences live on social, and it's the primary source of new information. Still, the new era of search has …

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Turn your plugins into a high performing machine

Search engine rankings are determined by search engine algorithms. One of the most important things you should focus on is building your email list. It's not just the most efficient way to keep in touch with your followers, it's also platform independent so you're not exposed to algorithm changes. This …

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How does Duck Duck Go deal with metrics

There is a similar function in Google Webmaster Tools. Make sure all your website images have alt tags to describe them to search engines. Verify with all of the stakeholders the desired outcome and goals from the migration, its scope, as well as resources and timings to be able to …

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Small but important things to observe about local search

When carried out properly, guerrilla marketing becomes a powerful marketing weapon. Spend more time on it than you would a typical piece of content. A landfill of click-bait headlines that don't offer any kind of practical advice - sure, they look good from the outside, but as soon as you've clicked …

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Top trends in walled garden sites to watch

Customers are looking for answers to their questions - it's that simple. If not, then you need to create timeless content that will always give value to your readers. Instagram, a mobile photo and video social sharing network owned by Facebook, recently enjoyed an explosion in popularity leading to more than …

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